Ella Dror PR
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AQ/AQ is a true success story of British fashion, launching over a decade ago in Leeds before relocating and opening flagship London stores and expanding internationally with their vision of menswear that is progressive, slick and innovative. AQ/AQ is a part of a new generation of London based designer brands championing modern sportswear as the future of menswear. Their seasonal collections emerge from a dystopian vision of the immediate future inspired by a bleak, slick, hyper-real, infotech heavy sense of now.
Astrid Andersen is a leading global contemporary menswear brand best-known as one of the pioneers of luxury sportswear. Founded in 2010 following the designers graduation from the Royal College of Art, the brand has risen through Fashion East and the British Fashion Council's NewGen platforms to become a mainstay on the London Collections: Men schedule. Astrid Andersen debuted her first Bespoke collection during New York Fashion Week in 2015.
Astrid Andersen Bespoke
Astrid Andersen debuted her Bespoke line during New York Fashion Week for February 2015 creating a new avenue for the use of luxe and super-luxe textiles alongside her seasonal ready-to-wear collections. Astrid Andersen Bespoke is the culmination of five years of innovation and development alongside Kopenhagen Fur and represents some of the most exclusive contemporary menswear product within the market today.
Bazar-14 launched it’s first contemporary mens casual collection in 2014 with pivotal retailers worldwide in Hong Kong, Seoul, Tokyo, LA, New York, London, Milan and Taipei. The underground British label, inspired by Russian youth and their ad-hoc approach to re-appropriating sports pieces from past decades, has remained underground and faceless as a counter-balance to the current UK trend for owner-operator young designer labels.
Bernhard Willhelm founded his eponymous label in 1998 after graduating Antwerp’s Royal Academy of Fine Arts alongside long-standing collaborator Jutta Kraus, showing their first womenswear collection during Paris Fashion Week. Following the debut of a full menswear range in 2003, Bernhard Willhelm has become one of contemporary fashion’s most recognisable names and has exhibited his work internationally with museums and art festivals.
Bobby Abley is known for his unique charm, wit and humour, blending nostalgic and playful imagery with contemporary menswear design. Launching his namesake label in 2012 and receiving a place on the prestigious MAN catwalk for the inaugural London Collections: Men, Bobby Abley is the breakthrough menswear name of recent years. From the London design studio, Bobby Abley has taken the international marks by storm and is available exclusively through the worlds leading retailers.
Edward Crutchley launched his eponymous label at Fashion East’s Menswear Installations for London: Collections Men in 2015, using an innate knowledge of artisanal textile techniques from around the world to create pieces that are a reflection of true contemporary luxury. Having worked with Pringle and Kanye West and currently collaborating with Louis Vuitton Homme, Richard Nicholl and Chinese menswear brand Jevoni across 16 collections a year, his experience and understand of the menswear marketplace is second to none. A dedicated disclipline of his alma mater, Central Saint Martins’ “research, research, research” philosophy, his clothers are grounded in tradition by a true resepond and rethinking of craftsmanship and materials.
Joyrich was founded in 2007 in the heart of Los Angeles. The witty, playful approach to global streetwear and signature retro-future aesthetic exploded into the international markets driven by eclectic references from past decades and contemporary pop-textiles. Joyrich debuted at New York Fashion Week for Autumn/Winter 2015 and current has flagship stores in LA, Hong Kong, Tokyo, Taiwan and Seoul and a celebrity and influencer following second to none.
Korean born and Italian raised Marisa Jiwi Seok launched the Jiwinaia brand in Italy after graduating in Jewellery design from Central St Martins. All Jiwinaia pieces are created in precious metals and handcrafted in Padova, Italy featuring Swarovski elements and real pearls. Marisa seeks to embody the youth of today through her Jewellery collections, driven by her innate ability to transform concepts into fun and quirky contemporary pieces.
Kitty Joseph launched her namesake label after graduating with an MA in Textile’s from the Royal College of Art and has kept this textile design background central to her work, exploring colour and it’s application on the body through print. Drawing on experience as a colour consultant for international fashion brands and leading trend prediction agencies she continues to hold an ongoing position as a visiting lecturer and speaker on the topic of fashion textile and print across numerous fashion universities nationwide.
Widely acclaimed as one of the most original and important Filipino visionaries in fashion today, Mich Dulce was gained international awards and recognition for her designs. Trained jointly across Central St Martins, London College of Fashion and the Fashion Institute of Technology in New York, her approach to traditional Filipino craft and textile advocacy as well as ethical and socially enterprising production methods is truly ground breaking. Her ready-to-wear millinery collections were launched in 2009 and is available globally.
Nicola Formichetti’s Nicopanda debutted the first full unisex ready-to-wear collection in 2014, transitioning the brand from cult cartoon merchandise to fully-fledged fashion label. Described by Formichetti as “Harajuku meets downtown New York” the brand epitomises the infectious energy high-kitsch-cum-downtown-grit approach to fashion that he is known for. Nicopanda is a true cross-cultural fusion drawing on global references and working exclusively with the world’s leading retailers.
O Thongthai launched her namesake jewellery brand in 2013 after graduating in Graphic Design and Moving Image from Central Saint Martins and studying the field of gemology. As a rising star within South East Asian emerging brands O Thongthai has participated in Seoul, ELLE Bangkok and London Fashion Weeks. All of O Thongthai’s pieces are hand-crafted by the designer in her Thailand studio before being recast in precious metals. Combining her talent for moving image the brand created a series of three industry-leading fashion films shot on location in Bangkok and Tokyo featuring girls of the moment Phoebe Collings James and Mona Matusoka.
Piers Atkinson millinery was founded in 2008, presenting cohesive design-led seasonal collections ever since, as well as launching pre-collections in 2014 fro spring and collaborating with brands including Ashish and Topshop. Piers Atkinson’s trademark wit, charm and humour have led to clients from Hollywood to royalty to the British Royal Family and exhibits in London’s V and A museum. Piers Atkinson was part of the British Fashion Council’s Headonism exhibition curated by Stephen Jones and continues to exhibit during London Fashion Week..
Xander Zhou was founded in Bejing in 2007 following the designer’s study in fashion design in the Netherlands and industrial design in China. Following a fast ascent to become the most talked about menswear brand amongst a new roster of contemporary Chinese brands within the international markets, Xander Zhou debuted at London Collections: Men supported by GQ China and has continued to showcase his ready-to-wear collection on the British Fashion Council’s schedule ever since. More recently Xander Zhou launched the mid-market diffusion line Xander Zhou Daily as a casual and affordable alternative to the Signature line presented on the catwalk.