Ella Dror PR
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Royal College of Art graduate Alex Mattsson’s sophisticated vision of menswear marked him as one of the standout designers of the 2009 graduate shows. Unusual techniques and textures combined with artisan experimental techniques have secured Alex Mattsson’s place amongst the new breed of young menswear designers gouging alternative directions for the future of men’s fashion.
After winning the ‘Fashion Innovation’ award for her graduate collection, and going straight on to showing that at London Fashion Week, Auria has gone on to win other accolades. She has recently been ‘Highly Commended’ at the Sustainable City Awards 2013. This was for the best Sustainable Fashion designer which was supported by The British Fashion Council. In the past year Auria has been featured in the likes of Vogue and Elle. The swimwear has also been favoured by celebrities such as Eliza Doolittle, Daisy Lowe and Jessie Ware. Auria aims to keep her values strong with her fresh, stylish and innovative designs, whilst enabling women to feel confident and embrace their bodies.
Ashley Williams¹ witty graduate collection was acclaimed as the stand-out show of the season, fusing kitsch Americana-inspired prints, embroidered motifs, denims, knit and effortless tailoring. Referencing Texas; the country music stars of the 70¹s, glamorous oil-baron¹s wives, sweethearts prom queens and ice cream diners, this exceptionally talented emerging designer¹s first collection couples trashy nostalgia with contemporary luxury. British based Ashley Williams studied BA womenswear at The University of Westminster and have already gained support from fans including Rita Ora and Pixie Geldof.
Danish menswear designer Astrid Andersen graduated from The Royal College of Art in 2010 and went on to win the Brioni Creativity and Innovation Award as well as the River Island MA Student Bursary Award designing 3 looks for the high street retailer. Her unmistakable sports-luxe style has headlined at Copenhagen Fashion Week as well as earning a sought for place at The FashionEast Menswear Installations and won her notable supporters across the industry.
Bernhard Willhelm is renowned for his love of mixing absurdity with high fashion. After studying at Antwerp's Royal Academy and establishing his own label he almost instantly started showing womenswear at Paris Fashion Week and in the following year launched a menswear line. Willhelm has received wide acclaim for his brave approaches to fashion, winning the Moet & Chandon Fashion Award first prize from the Association Nationale pour le Developpement des Arts et de la Mode, showed a retrospective of his work at The Fashion Museum in Antwerp, designed the Misericordia uniform for a Peruvian school and designing the wardrobe for R.W. Fassbinder's screenplay 'The Bitter Tears of Petra von Kant' in Berlin and Bjork's 2007 World Tour.
British born and based Bobby Abley graduated from Ravensbourne College of Design and Communication in 2010 before going on to work with McQueen and Jeremy Scott in L.A, Paris and London and establishing his namesake label. This exceptional emerging talent’s blend of graphic detailing, nostalgic and often whimsical print and luxury contemporary design with a commercial edge give his brand relatability and point-of-difference amongst the competitive men’s fashion marketplace.
Devon Halfnight Leflufy
Devon Halfnight Leflufy established his namesake brand in 2010 during his studies at the prestigious Royal Academy of Fine Art in Antwerp after interning with Walter Van Beirandonck and Maria Cornejo. His unique design talent led to numerous awards and shortlists including two consecutive H & M Design Contests, the Louis Prize, the Business of Design Week in Hong Kong, and an exhibitions at MOMU in Antwerp. Devon’s approach is one of brand reincarnation rather than the consumerist critique that has proliferated within streetwear - blending an iconographic aesthetic with sophisticated design-led sensibilities offering an intelligent hybrid of high and low fashion with unique balance and cultural resonance.
Gabriela Ligenza has carved her own niche in modern Millinery combining contemporary, sculptural shapes with softness and femininity through handcrafted British design. With a store on London’s Sloane Street and over 25 years of heritage, Gabriela Ligenza’s blend of artisan techniques and materials with modern fabrication and technologies has kept her at the forefront of British Millinery.
Established in 2007, the Joyrich brand came to life through the hands of founder Tom Hirota in the heart of Los Angeles. With creative direction by Taka Okude and design by David Melgar, the brand developed from an international perspective. The team’s mix of influences culminates with a “retro-future” flair inspired by iconic items from the past to create the brand’s unique and characteristic Joyrich colour pop textiles. Drawing on a variety of design sources, Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest as aura of both casualness and richness. Layered upon this are pop art graphics that have become the trademark of Joyrich, attracting musicians and celebrities around the world since arriving on the market.
Trained at Kensington and Chelsea College, Keely worked under various couture milliners and accessories designers before establishing her own label. Influenced by architecture and engineering, Keely Hunter’s work combines innovative techniques with unique materials to create hats that can only be defined as wearable modernity.
Royal College of Art MA Textile graduate Kitty Joseph’s work explores color and it’s application on the body through print and other textile applications, drawing on a wealth of experience gained from work as a color consultant for countless international fashion brands, color trend analysis for leading trend prediction agencies and her permanent position as a university course leader on fashion textile and print design.
O Thongthai launched her namesake brand after graduating from Central Saint Martin’s with a degree in Graphic Design and Moving Image before embarking on studies of gemology leading her into the field of Jewellery design. In October 2013 the brand was invited to participate in ELLE Bangkok Fashion Week and Seoul Fashion Week marking this emerging designer as a rising start amongst South East Asian contemporary fashion talent. Each piece is designed and made in Thailand, hand-crafted from wax before being re-cast in brass and plated in Rose Gold, Silver, Gold, Black Ruthenium and Silver925.
Pop.see.cul is the collaborative design initiative of Pia Hakko and Pelin Yasar, the London-based duo behind former art design blog turned fashion label, which produces playful, ironic, effortlessly cool and easy-to-wear printed T-shirts, sweaters and accessories.
Piers Atkinson hats and headpieces are known for their wit, unexpected materials and themes and Piers’ own signature storytelling and tongue-in-cheek humor. His collections appear regularly across the board in the world’s leading publications and news journals, with an ever growing list of high profile clients including artists, editors, private collectors and celebrities.
U Clothing creates an everyday wardrobe of modern desirable pieces considered at all levels: From design to execution, from sourcing to manufacturing. The collections consist of effortlessly cool pieces in gorgeous fabrics made in Europe as sustainably of possible. U is your everyday unique style: unisex, utilitarian, universal.
Xander Zhou launched his eponymous label in 2010 to critical acclaim with GQ China supporting the designer in showing at the inaugural London Collections: Men where he has continued to show ever since. This Beijing-based designer has previously been referred to as a poster boy for the emergence of luxury Chinese menswear designers.
Fred Butler Style
Fred Butler Style is one of London and the UK’s leading style blogs following the life, career, inspirations, work of Fred Butler and her ever extensive network industry acquaintances. With over 80,000 monthly readers and a highly focused audience Fred Butler Style coupled with Fred Butler’s unstoppable industry profile have become an intrinsic part of the fabric of London fashion and lifestyle.
Margot Bowman is an illustrator, designer, and DJ living in London. She is the creative director of The Estethetica Review, a publication focused on ethical fashion published biannually in conjunction with the British Fashion Council. Other ongoing projects include the Painted Truths series for Notion Magazine, and AnOther Fashion Cartoon for Another Magazine and everythingissoamazing.com